Jay Chou Opens Businesses Not to Make Money?

I have read from Asianfanatics that Jay Chou opens business to fulfill dreams not to make a profit. Hmmm. Strange but true. Some businessmen want to help people after all do they and who says it can only happen in drama like Grandma Jang in Brilliant Legacy? It seems he and his friends go together, maybe he plans to help unemployed people and in fact, I assume the capital is based on the money he has earned through the years.